Lori’s professional pursuits have always inspired Kirsten to be creative though her business acumen is what led her to get involved with Klas squared. It all began when Kirsten started pressuring Lori to get photos of her jewelry with people in them because forms and stands don’t wear jewelry, people wear jewelry. After finding herself at the center of those photographs, modeling jewelry for her Klas squared’s first e-commerce site, she knew there had to be a better way to showcase the jewelry and grow the brand.
Kirsten started by enrolling in a fashion course at Ryerson (Lori’s alma mater) in fashion styling. She was thrown into learning about trends, creating images, styling looks, all while finding and employing models, photographers and hair & makeup artists. Not only was Kirsten’s attention drawn to the colour, detail and composition of fashion, she fell in love with it’s ability to transform you and your confidence. As she started to develop a critical eye, she created her first fashion-focused blog, Kiki Petite Style, to share her thoughts, ideas and inspiration which led to a new passion: writing.
At Klas squared, Kirsten creates all written content and copy while managing business process and strategy. Whether through her styling or writing, Kirsten hopes to inspire women of all ages to find their personal style while perhaps pairing a piece of Klas squared jewelry to go with it!